HAL ARCHITECTURE

Studio: Graphic Thought Facility
Client: Hal Architecture Ltd.
Sector: Design
Location: London, UK
Date: 2015
Medium: Identity, Digital, Print, Sigange

Hal Architecture Ltd. is an architecture practice founded by former Arup's director, Hal Currey. Whilst working at Graphic Thought Facility, I had the priviledge of designing an identity that would reflect the intent of Hal's new independent venture.

Logotype. Condensed & Expanded. 2015

Collatoral. Business Card. 2015

Signage. Exterior. 2015

Signage. Interior. 2015.

I consistently a used restrictive 65mm column grid across all branded material, physical and digital. To evoke the idea of 'playing with space' and make the viewer aware of the conscious choice to recognise and work within tough spatial constraint, alluding to the negotions made in the architectural design process.

A3 Expression of Interest. Reverse. 2015

A3 Expression of Interest. Reverse. 2015

A3 Expression of Interest. Inside Spreads. 2015

In addition, we selected the early modernist typeface 'Monotype Grotesque', due to some of it's playful irregularities, and its association with the early modernist intent. Reflecting the desire of the practice to produce progressive architecture and afford experimentation.

Website. Desktop. 2015.

Website. Desktop. 2015.

Website. Desktop. 2015.

Website. Desktop. 2015.

The result was a simple, clean, and recognisable visual identity, that subtly alludes to the intent of the practice through layout and typography. Which is designed to maintain it's visual integrity across a broad range of visual media relative to the practices requirements.